Newsletter Templates

This was a project done for design class. Our aim was to create reusable templates for a small business, in this case, a fictional rafting company called “The Drift”.

This project was created in primarily in Illustrator. Color palette and typeface were limited.

I started off by prototyping a basic layout in Photoshop. From there I moved into illustrator to begin working. The first version had spacing inconsistencies, accessibility issues, and generally lacked polish. I aimed to improve the templates all-round in version 2.